دراسات وإستشارات - دراسة جدوى مشروع : نادي رماية دراسة حالة شركة Pop-Pop Star Shooting Range Inc

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دراسة جدوى مشروع : نادي رماية دراسة حالة شركة Pop-Pop Star Shooting Range Inc

اذا رغبت المشروع باللغة العربية اضغط على الرابط التالي دراسة جدوى مشروع نادي رماية

Why Do Shooting Range Businesses Start with Firearms?

The current security situation in the country has made many people more aware of security, prompting them to resort to means of protecting themselves and their families. Although commercial ventures in the shooting field may not provide the absolute security that individuals seek, they do offer a place where people can learn about weapons and how to protect themselves if necessary by practicing their target shooting.

It is also a place where security personnel and law enforcement officers go in order to better serve the community. Therefore, the shooting range field is a profitable business to start for determined entrepreneurs.

Anyone planning to start a business—regardless of its nature—needs to conduct a feasibility study for the industry they intend to enter. This is why most people usually prefer to hire a business consultant to help them deal with this aspect of the work. However, when contracting a business consultant, make sure you employ someone who not only has a good reputation but also possesses extensive knowledge about the weapons industry you intend to enter.

Another important factor to consider when starting your business is writing a business plan. However, due to the complexities of a business plan, you can hire a professional business plan writer to create a comprehensive plan for you. Below is one of the typical templates for a shooting range business plan.

Template for a Firearm Shooting Range Business Plan

Business OverviewThe shooting industry does not have major companies that dominate the market. The industry generates approximately 1 billion dollars annually with an expected growth rate of 1.9% between 2010 and 2015. There are more than 2,700 shooting ranges in the United States that employ over 14,000 people.
Before 2010, the shooting industry entered a recession from which it only began to recover in 2010. The recovery arose from prominent shooting incidents, along with fears of strict control over firearms. In those affected countries, the demand for rifles and ammunition rose significantly.
However, the industry began to normalize in 2012 when federal-level gun control legislation did not come to light, allowing demand to drop somewhat while still remaining high. It is likely that the next five years will witness slower revenue growth compared to the previous five years.
According to IBISWorld, the shooting industry is in a mature phase of its life cycle. However, between 2010 and 2020, the Industrial Value Added (IVA) metric, which is used to determine the industry's contribution to the economy annually, is expected to grow by 3.1%, with the GDP growing at 2.5% annually, indicating that the shooting range sector is expanding globally.
On a global scale, until 2014, America led Europe by obtaining the largest share in the global shooting range market. Due to the rise in military training services aimed at acquiring advanced capabilities by armed individuals, the American market is expected to grow at a compound annual rate of 10.67% from 2015 to 2020.
Consumer interest in firearms increased in 2015 after a drop in demand in 2014, especially when manufacturers began introducing new products to the market. This interest is expected to continue through 2016, as manufacturers keep pace with demand.
Political intervention also has a significant correlation with the rise and fall of demand in this industry, especially with the approach of another election. Demand usually increases when Democrats win, while people rush to support ammunition in anticipation of a strict gun control policy, which might affect their ability to purchase firearms in the near future.
However, not all of the increase in demand is due to fear of political intervention; there are larger interests among consumers in their twenties and thirties, and demand for some brands, such as MSR, has seen an increase.

Shooting Range Business Plan – Executive Summary
Pop-Pop Star Shooting Range Inc. is a standard shooting range located in Southaven, Mississippi, USA, serving customers in both the security industry and beyond. We are committed to offering a dual-range system, with both indoor and outdoor ranges at the same location. We intend to provide a variety of services to all our customers.
Part of our services includes educating our customers on how to handle firearms and shoot safely. We also plan to assist customers in cleaning their weapons and demonstrate how to perform light cleaning on their firearms. Additionally, we will manufacture firearms for many of our customers.
Our vision is to be the comprehensive shooting range company of choice for all our diverse customers here in Southaven, Mississippi, and its surroundings. Our goal is to gain national recognition for our brand across the United States. That is why we are willing to go the extra mile to ensure that we only hire the best personnel who can help achieve these visions and goals.
Our location is not only strategic but also facilitates all our various customers and our employees. Our site is easily accessible and clearly visible, allowing new customers using the range for the first time to easily locate us.
Our marketing and advertising strategies are unparalleled, as we have developed effective strategies not only to penetrate the market to gain more customers but also to increase awareness of our brand among potential and existing customers. Our strategies are not rigid; they are continuously reviewed and modified to become more effective.
Another strong selling point is that we have hired highly skilled experts who possess extensive knowledge about the industry and also understand our vision as a company and are willing to work to ensure our success.
Paying our employees well is a top priority for us, so we ensure they are adequately compensated with a comprehensive social benefits package similar to that of other large startups in this industry. We also guarantee continuous training for our employees to improve their skills.
Finally, our owners, Mr. Paul Jack and Mr. Book Blank, two former military veterans, have the necessary experience to ensure the success of the business. The owners have fought for the country in many wars, and after returning, they gained experience in the security-related industry.

Our Products and ServicesAs two former military veterans, we intend to fully leverage our experience by ensuring that Pop-Pop Star Shooting Range Inc. offers diverse services through operating two types of shooting ranges at one location. This will not only expand our scope and allow us to attract more customers to our shooting range but also ensure increased revenue and company growth.
All the services we intend to offer are completely permitted under the laws of the United States. Below are some of the products and services we plan to offer:

Renting firearms and a shooting range for legal adults.
Offering rifles, pistols, and paintball guns for youth and children.
Providing training and firearms safety lessons.
Selling firearms.
Gun cleaning services.
Firearms manufacturing.
Selling accessories related to firearms.
Membership fees for the range.

Our Vision Statement
Our vision is to be the comprehensive shooting range group of choice for all our diverse customers here in Mississippi.
• Our Mission Statement
To achieve our vision, we intend to operate both an indoor and an outdoor shooting range so that we can attract a wide range of customers, both young and old, while also gaining widespread recognition throughout the United States.

Our Business Structure
Having the correct business structure is extremely important for our company as it ensures our focus remains on the critical aspects necessary for success. That is why we intend to ensure that our business structure is not only ideal but also aligned with our principles and the direction in which we are heading as a company.
We are prepared to go further in ensuring we hire the right employees who are well-suited to work in our designated firearms area and are paid well. It is essential that these employees are in tune with our vision as a company and are willing to work to ensure our vision and desired goals are achieved.
The welfare of our employees is very important to us, and we know that if we provide them with a favorable working environment, their productivity will improve, serving the company’s interests. Also, due to the diverse services we plan to offer, we will hire the required employees to handle the different functions at Pop-Pop Star Gun Shooting Range Inc.

Below is the business structure we plan to establish at Pop-Pop Star Gun Shooting Range Inc.:

Outdoor Range Manager
Indoor Range Manager
Store Manager
Purchasing Manager
Administrative Manager and HR Manager
Marketing Team
Accountant
Customer Service Executive
Cleaner
Security Guard

Roles and Responsibilities

Outdoor Range Manager (Co-owner):
Responsible for all outdoor shooting range activities; ensures everything is in order before customers arrive; makes strategic decisions on behalf of the company.
Indoor Range Manager (Co-owner):
Responsible for all indoor shooting range activities; continuously seeks innovative activities to keep customers engaged; makes strategic decisions on behalf of the company.
Store Manager:
Responsible for inventory management of all firearms in the store; records firearms collected and returned; inspects returned firearms for damage.
Purchasing Manager:
Sources reliable suppliers and manufacturers for firearms on behalf of the company; prepares and reviews contract documents for suppliers and manufacturers.
Administrative Manager and HR Manager:
Responsible for all administrative functions; sources and hires suitable employees on behalf of the company; takes care of employee welfare.
Marketing Team:
Conducts market research in the target market to determine the best methods for market penetration; engages in direct marketing on behalf of the organization; drafts and revises marketing strategies to make them effective prior to implementation.
Accountant:
Balances the company’s books and ensures all accounts are accurate; prepares and submits tax reports to tax authorities.
Customer Service Executive:
Maintains updated industry and company information to relay relevant information to the customer; addresses inquiries and requests from all customers; keeps an accurate database of customers on behalf of the company.
Cleaner:
Ensures the building is clean before working hours; stores cleaning supplies properly.
Security Guard:
Monitors surveillance cameras to ensure nothing is amiss; secures and patrols the premises after hours.

Shooting Range Business Plan – SWOT Analysis
Since we intend to manage a high-level company, we have contracted reputable business consultants here in Southaven to not only evaluate our business concept but also assess whether we are sufficiently competitive in this market and what influence we have compared to others in the same industry.
Our hired business consultant evaluated our strengths, weaknesses, opportunities, and threats (SWOT) to determine the likely success of Pop-Pop Star Shooting Range Inc. in Southaven, Mississippi, as well as across the United States.

Strengths:
- Our strength lies in offering a dual-range system—indoor and outdoor—while also providing various additional services that will attract a wide range of customers.
- Our brand awareness innovations are considered one of our strengths.
- Our shooting environment is conducive and offers a favorable setting for all our customers.
- Additional strengths include our owners, who are former Marines, and thus possess the necessary expertise to ensure the business reaches the desired standard.
Weaknesses:
- One potential weakness is that our operations are based in Southaven, a city that is not very well-known, which may result in fewer customers than expected if we were in a more popular city.
- However, our precise location is also near other major cities, which gives us confidence in exceeding our revenue targets in our second year of operation.
Opportunities:
- The opportunity available in this market is that we will be able to reach the market via the Internet for marketing purposes to attract customers to our shooting range business.
- The fact that we will also offer firearms and safety training provides another opportunity.
Threats:
- Potential threats include intense competition from other shooting ranges in the same location offering similar services at comparable price points.
- Stricter government regulations may also emerge, attempting to restrict how individuals purchase and handle firearms.
- Additionally, the market is considered mature.

Every company is likely to face threats from time to time, but we have proactive strategies in place to combat these threats.

Shooting Range Business Plan – Market Analysis

Market Trends:
In the past, shooting ranges were frequented by individuals working in the security industry, law enforcement, the military, and a few gun enthusiasts to practice and perfect their shooting skills. However, circumstances have changed, and with increasing awareness of personal security, more people are now seeking to own firearms to protect themselves or their families.
This is the reason for the rise in the number of people visiting shooting ranges, either to practice their shooting or to learn more about the firearms they intend to purchase for personal use.
Another trend in the firearm shooting range field is that more ranges are now offering additional services beyond just allowing people to come and shoot. These services include gun cleaning, where firearm owners can disassemble and clean their weapons, as well as purchasing accessories related to firearms. Additionally, many shooting ranges now have vending machines for customers who spend long hours at the range.
Finally, with the popularity of adventure video games, some shooting ranges have included such services to help younger people, especially children, learn target practice. There are also ranges catering to both children and adults where they can engage in adventure games while shooting paintballs. The scope of shooting ranges has truly evolved from a narrow focus to catering to a diverse range of customers.
Target Market:
In the past, shooting ranges had a limited target market. However, the evolution of the industry has expanded the target market to include not only a select few but also veterans, adventurers, and the new generation.
In our market research aimed at identifying exactly who our target market is and what they expect from us, we found promising results. Our research indicated that our business is designed to meet the needs of the following groups:
• Law enforcement officers
• Security agents
• Veterans
• Military men and women
• Celebrities
• Executive managers
• Businessmen
• Youth
• Children

Our Competitive Advantage
Pop-Pop Star Shooting Range Inc. is the only shooting range in the state of Mississippi that offers both indoor and outdoor shooting facilities for all our diverse customers, whether they are adults or children, professionals or beginners.
Another competitive advantage is that we offer numerous services such as gun cleaning, firearms manufacturing, firearms sales, and firearms training, in addition to our core services.
The expertise of our owners, who are former military veterans, adds significant value to the company as they use their experience to ensure our business reaches the desired standards.
Moreover, we believe in excellent employee care. We strive to create a conducive work environment by ensuring that our workplace is adequately equipped and that our employees receive competitive wages. Additionally, our employee welfare packages will be among the best compared to similar startups in this industry across the United States. Well-cared-for employees are more efficient and effective, leading to higher overall productivity.

Sales and Marketing Strategy
Our company, Pop-Pop Star Shooting Range Inc., aims to generate substantial revenue by offering a variety of services, including:
• Renting firearms and a shooting range for legal adults.
• Providing rifles, pistols, and paintball guns for youth and children.
• Offering training and firearms safety lessons.
• Selling firearms.
• Gun cleaning services.
• Firearms manufacturing.
• Selling accessories related to firearms.
• Collecting membership fees.

Our sales projections are based on a detailed market analysis and data from similar startups in Southaven, Mississippi. For instance, we expect the following sales figures:
• First fiscal year: $500,000
• Second fiscal year: $950,000
• Third fiscal year: $1,900,000
Note: These projections are based on current industry trends and assume that customers maintain their interest in security activities, without significant changes in competitive conditions or government policies.

Marketing and Advertising Strategy
Despite the growing interest in firearm shooting, marketing remains crucial for business growth.
We plan to:
• Write and publish media articles on various websites and blogs.
• Create an interactive website and promote it to ensure it appears at the top of search results.
• Distribute attractive flyers and install billboards in strategic locations in Southaven and surrounding areas.
• Use social media platforms such as Instagram and Twitter to promote our brand.
• Organize contests and events to increase brand awareness.

Pricing Strategy
Setting the right prices is critical, as incorrect pricing can lead to losses or drive customers away. We will assess prices based on fixed and variable expenses as well as market factors, while also offering discounts during the initial months to attract customers.

Payment Options
We will offer our customers multiple payment options, including:
• Cash payments.
• Payments via Point-of-Sale (POS) systems.
• Payments by check.
• Payments through online payment gateways.
• Credit card payments.

Budget (Expenditure Plan)
The initial capital is expected to be around $800,000, which will cover the costs of:
• Company formation fees and legal expenses.
• Renting land and facilities (shooting range, gun rooms, administrative offices).
• Purchasing firearms for rental and sale.
• Recruiting employees and expenses for marketing and advertising.
• Insurance expenses and operating costs for the first few months.
• Other start-up expenses such as furniture, phones, computers, and printers.
• Store equipment (security, cash registers, advertising billboards).
• Cleaning tools for firearms and related accessories.
• The official vehicle cost.
• Website creation cost.
• Cost of hosting an opening ceremony.
• Miscellaneous expenses.

Capital Generation
Pop-Pop Star Shooting Range Inc. is owned by two former military veterans. The owners have a small amount of capital to start but are seeking additional funds through:
• Personal savings and asset sales.
• Applying for a bank loan.

Sustainability and Expansion Strategy
Our project aims to generate the necessary revenue to support and eventually expand the business. We are focused on building a strong organizational structure and developing marketing and advertising strategies that attract new customers while retaining existing ones. Additionally, we emphasize employee welfare and providing a conducive working environment to increase productivity and profitability.

Sales and Marketing Strategy
Pop-Pop Star Shooting Range Inc. is committed to achieving profitable revenue by offering diversified services, including:
• Renting firearms and shooting ranges to legal adult customers.
• Providing rifles, pistols, and paintball guns for youth and children.
• Offering training and safety lessons for firearms.
• Selling firearms.
• Cleaning guns.
• Manufacturing firearms.
• Selling firearm-related accessories.
• Collecting membership fees.

Advertising and Promotion Strategy
To grow our business, we plan to:
• Write and publish media articles on various websites and blogs.
• Create an interactive website and promote it to ensure top search engine visibility.
• Distribute attractive flyers and install billboards in strategic areas in Southaven and surrounding regions.
• Use social media platforms such as Instagram and Twitter to promote our brand.
• Organize contests and events to increase brand awareness.

Pricing Strategy
Prices must be determined very carefully, as incorrect pricing could lead to losses or drive customers away. We will evaluate prices based on fixed and variable expenses and market factors, offering discounts during the initial months to attract customers.

Payment Options
We will provide our customers with multiple payment options, including:
• Cash payments.
• Payments through POS devices.
• Payments by check.
• Payments via online payment gateways.
• Credit card payments.

Expenditure Plan (Budget)
The initial capital is expected to be around $800,000, which will cover:
• Company formation fees and legal expenses.
• Renting land and facilities (shooting range, gun rooms, administrative offices).
• Purchasing firearms for rental and sale.
• Recruiting employees and marketing/advertising expenses.
• Insurance expenses and operating costs for the first few months.
• Other start-up expenses such as furniture, phones, computers, and printers.
• Store equipment (security, cash registers, advertising billboards).
• Cleaning tools for firearms and related accessories.
• The cost of the official vehicle.
• Website creation cost.
• Cost of hosting an opening ceremony.
• Miscellaneous expenses.

Sustainability and Expansion Strategy
Our project aims to generate revenue that will support our operations and allow for future expansion. We are focused on building a strong organizational structure and developing marketing and advertising strategies that help attract new customers while retaining current ones. We also emphasize employee care by providing a favorable working environment to boost productivity.

Sales and Marketing Strategy
Pop-Pop Star Shooting Range Inc. strives to achieve profitable revenue by offering a variety of services, including:
• Renting firearms and a shooting range for legal adults.
• Providing rifles, pistols, and paintball guns for youth and children.
• Offering training and firearms safety lessons.
• Selling firearms.
• Cleaning guns.
• Manufacturing firearms.
• Selling firearm-related accessories.
• Collecting membership fees.

Advertising and Promotion Strategy
To grow our business, we plan to:
• Write and publish media articles on various websites and blogs.
• Create an interactive website and promote it to ensure it appears at the top of search results.
• Distribute attractive flyers and install billboards in strategic areas in Southaven and surrounding regions.
• Use social media platforms such as Instagram and Twitter to promote our brand.
• Organize contests and events to increase brand awareness.

Pricing Strategy
Prices must be determined with utmost care, as incorrect pricing may lead to losses or drive customers away. We will assess prices based on fixed and variable expenses and market factors, offering discounts to attract customers during the first few months.

Payment Options
We will offer our customers multiple payment options, including:
• Cash payments.
• Payments via POS devices.
• Payments by check.
• Payments via online payment gateways.
• Credit card payments.

Expenditure Plan (Budget)
The initial capital is expected to be approximately $800,000, which will cover the following costs:
• Company formation fees and legal expenses.
• Rent for the land and facilities (shooting range, gun rooms, administrative offices).
• Purchasing firearms for rental and sale.
• Recruiting employees, marketing, and promotion expenses.
• Insurance expenses and operating costs for the initial months.
• Other start-up expenses such as furniture, phones, computers, and printers.
• Store equipment (security, cash registers, advertising billboards).
• Cleaning tools for firearms and related accessories.
• Cost of the official vehicle.
• Website creation cost.
• Cost of hosting an opening ceremony.
• Miscellaneous expenses.

Sustainability and Expansion Strategy
Our project aims to generate revenue that will support our operations and allow for future expansion. We are working on building a strong organizational structure and developing marketing and promotion strategies that help attract new customers while retaining current ones. We also emphasize employee care and providing a favorable work environment to increase productivity and profitability.

Advertising and Promotion Strategy
To grow our business, we aim to:
• Write and publish media articles on various websites and blogs.
• Create an interactive website and promote it to ensure it appears at the top of search results.
• Distribute attractive flyers and install billboards in strategic areas in Southaven and surrounding regions.
• Use social media platforms such as Instagram and Twitter to promote our brand.
• Organize contests and events to increase brand awareness.

Payment Options
We will offer our customers multiple payment options, including:
• Cash payments.
• Payments via POS devices.
• Payments by check.
• Payments through online payment gateways.
• Credit card payments.

Sustainability and Expansion Strategy
Our project aims to generate the revenue necessary to support operations and facilitate future expansion. We are focused on building a strong organizational structure and developing marketing and promotion strategies that help attract new customers and retain existing ones. We also emphasize employee care by providing a favorable work environment to boost productivity and profitability.

Sales and Marketing Strategy
Pop-Pop Star Shooting Range Inc. is committed to achieving profitable revenue by offering a variety of services, including:
• Renting firearms and a shooting range for legal adults.
• Providing rifles, pistols, and paintball guns for youth and children.
• Offering training and firearms safety lessons.
• Selling firearms.
• Cleaning guns.
• Manufacturing firearms.
• Selling firearm-related accessories.
• Collecting membership fees.

Sustainability and Expansion Strategy
Our project aims to generate the revenue needed to support operations and allow for future expansion. We are focused on building a strong organizational structure and developing marketing and promotion strategies that help attract new customers and retain existing ones. We also emphasize employee care and providing a conducive work environment to boost productivity.

Sales and Marketing Strategy
Pop-Pop Star Shooting Range Inc. relies on achieving profitable revenue by offering a variety of services, including:
• Renting firearms and a shooting range for legal adults.
• Providing rifles, pistols, and paintball guns for youth and children.
• Offering training and firearms safety lessons.
• Selling firearms.
• Cleaning guns.
• Manufacturing firearms.
• Selling firearm-related accessories.
• Collecting membership fees.

Pricing Strategy
Prices must be determined with utmost care, as incorrect pricing may lead to losses or drive customers away. We will evaluate prices based on fixed and variable expenses and market factors, offering discounts to attract customers during the initial months.

Expenditure Plan (Budget)
The initial capital is expected to be around $800,000, which will cover the following costs:
• Company formation fees and legal expenses.
• Rent for the land and facilities (shooting range, gun rooms, administrative offices).
• Purchasing firearms for rental and sale.
• Recruiting employees, marketing, and promotion expenses.
• Insurance expenses and operating costs for the initial months.
• Other start-up expenses such as furniture, phones, computers, and printers.
• Store equipment (security, cash registers, advertising billboards).
• Cleaning tools for firearms and related accessories.
• The cost of the official vehicle.
• Website creation cost.
• Cost of hosting an opening ceremony.
• Miscellaneous expenses.

Sustainability and Expansion Strategy
Our project aims to generate revenue that supports operations and allows for future expansion. We are working on building a strong organizational structure and developing marketing and promotion strategies that help attract new customers and retain current ones. We also emphasize employee care and providing a conducive work environment to increase productivity and profitability.